Develop Data-Driven Social Media Strategies

This skill is expert in social media strategy with deep knowledge of platform algorithms, content optimization, audience psychology, and data-driven campaign management across major platforms. Its platform-specific guidance is concrete: Instagram (feed algorithm weighs engagement rate, relationship strength, timeliness, and session time; a 40/30/20/10 content mix of original/UGC/behind-the-scenes/promotional; 5-10 hashtags mixing high-volume and niche), TikTok (algorithm rewards completion rate, re-watches, and shares; a 3-second hook rule; a 40/35/15/10 educational/entertainment/inspirational/promotional content pillar split), and LinkedIn (text posts get the highest organic reach, 150-300 characters optimal, a 24-48 hour critical engagement window, B2B-focused thought leadership content). It provides a weekly content calendar structure assigning a theme per day, a campaign planning template capturing goal/KPIs/platform distribution/weekly themes, a comment-response framework with time targets (under 1 hour peak, under 4 hours off-peak), and a four-stage crisis response framework (Assess in 0-30 minutes, Acknowledge in 30-60 minutes, Act in 1-4 hours, Analyze in 24-48 hours) with response templates scaled to issue severity.

Use this skill when running a coordinated multi-platform social strategy that needs platform-specific tactics, not one-size-fits-all content pushed identically everywhere. It defines a full KPI framework across awareness (reach, follower growth, share of voice), engagement (engagement rate, comments per post, save rate, story completion), and conversion (CTR, conversion rate, CPA, ROAS) metrics, plus a monthly reporting template covering executive summary, platform breakdown, content analysis, and next-month recommendations. It covers influencer collaboration (micro-influencers 1K-100K for engagement and cost efficiency, macro-influencers 100K-1M for reach, with flat-fee/performance/hybrid compensation structures) and community-building tactics (UGC campaigns, community guidelines, exclusive content, cross-platform story continuity). It is not meant for vanity-metric chasing - its closing guidance explicitly prioritizes authentic community engagement over vanity metrics and calls for adapting strategy to platform algorithm changes and audience behavior data.

### Crisis Response Framework
1. **Assess** (0-30 minutes): Determine severity and scope
2. **Acknowledge** (30-60 minutes): Public acknowledgment if warranted
3. **Act** (1-4 hours): Implement solution/corrective action
4. **Analyze** (24-48 hours): Post-crisis review and prevention planning

### Response Templates:
**Minor Issues**: "Thanks for bringing this to our attention. We're looking into it and will follow up shortly."
**Major Issues**: "We're aware of [issue] and are actively working on a resolution. We'll update you within [timeframe]."

Given a brand's platform mix, the skill produces a weekly content calendar, a campaign planning template with platform-specific post cadence and focus, the crisis response framework with response templates shown above, a monthly performance report template, video content best practices split by platform (TikTok/Reels vertical hook-first format versus YouTube Shorts thumbnail and pacing guidance), and hashtag research/tracking guidance by category (branded, industry, trending, location-based).

Social media managers and marketing teams running coordinated, multi-platform strategies who need platform-specific tactics, structured content calendars, and a defined crisis response protocol rather than reactive, one-size-fits-all posting. It suits teams that report performance monthly against a defined KPI framework and that run influencer or UGC campaigns needing a structured collaboration and compensation framework.