Research & summarize
Generate B2B Persona Insights
Automate B2B persona research to generate structured reports on workflows, pain points, costs, and insights, complete with source links.
Without it
Piece it together by hand, every time.
With it
Uncover authentic B2B customer insights by analyzing target personas. Get structured reports detailing workflows, pain points, costs, and real quotes with source links.
What you get
- Define ICP and run research
- Analyze workflows and tool usage
- Identify top pain points with quotes
- Estimate costs and market size
Install the whole setup
Bundle Contents
This bundle includes: 1 skill, 2 MCP servers
A structured research prompt that finds authentic workflows, pain points, costs, and real quotes about any B2B target persona. Works with Tavily + Bright Data MCP servers.
An MCP server that provides AI-powered web search capabilities through the Tavily API, enabling LLMs to perform complex web searches, retrieve direct answers, and search for the latest news articles with AI-extracted content.
Give your AI real-time web superpowers with enterprise-grade web scraping, browser automation, and anti-blocking technology.
ICP Researcher Bundle
A complete research kit for finding authentic insights about any B2B target persona. Give it a customer profile description and get a structured report with workflows, pain points, costs, and real quotes - all with source links.
What is included
| Component | Type | Role |
|---|---|---|
| ICP Research Skill | Skill | The research prompt - structured methodology for 5-phase ICP analysis |
| Tavily Search MCP | MCP Connector | Web search engine - LinkedIn, Reddit, forums, industry sites |
| Bright Data MCP | MCP Connector | Advanced scraping - niche forums, protected content, deeper extraction |
How it works
- Install the 2 MCP servers (Tavily + Bright Data)
- Copy the ICP Research Skill prompt into your Claude Code project instructions
- Run
/icp-research <your ICP description> - Get a structured markdown report in ~5 minutes
Example results
The skill has been tested on real B2B verticals:
- Accountants in Cyprus (SMB $500K-$3M) - 22K word report with salary data, tool costs, workflow breakdowns
- IT founders relocating to Cyprus - market sizing, pain points, competitor analysis
- HR managers at agencies >500 employees - screening workflows, time costs, tool limitations
Output format
Each report includes:
- ICP Profile - roles, company types, KPIs, team structures
- Workflow Analysis - daily tasks, time allocation, tools used (with time estimates)
- Pain Points - top 5-7 problems with real quotes from forums/discussions
- Cost Analysis - software expenses, personnel costs, budget ranges
- Key Insights - opportunities, market size indicators, competitive landscape
Requirements
- Claude Code or Claude Desktop with MCP support
- Tavily API key (free tier works)
- Bright Data API key (optional but recommended)
- Reddit API key (optional - for direct Reddit search)
Who is this for
- Founders validating market hypotheses before building
- Product managers mapping customer workflows and pain points
- Sales teams understanding prospect challenges and budgets
- Marketing teams crafting messaging based on real customer language