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ICP Researcher

Complete kit for autonomous B2B ICP research. Includes research skill + Tavily search MCP + Bright Data scraping MCP. One prompt = full customer profile with workflows, pain points, costs, and authentic quotes.

ICP Researcher Bundle

A complete research kit for finding authentic insights about any B2B target persona. Give it a customer profile description and get a structured report with workflows, pain points, costs, and real quotes - all with source links.

What is included

Component Type Role
ICP Research Skill Skill The research prompt - structured methodology for 5-phase ICP analysis
Tavily Search MCP MCP Connector Web search engine - LinkedIn, Reddit, forums, industry sites
Bright Data MCP MCP Connector Advanced scraping - niche forums, protected content, deeper extraction

How it works

  1. Install the 2 MCP servers (Tavily + Bright Data)
  2. Copy the ICP Research Skill prompt into your Claude Code project instructions
  3. Run /icp-research <your ICP description>
  4. Get a structured markdown report in ~5 minutes

Example results

The skill has been tested on real B2B verticals:

  • Accountants in Cyprus (SMB $500K-$3M) - 22K word report with salary data, tool costs, workflow breakdowns
  • IT founders relocating to Cyprus - market sizing, pain points, competitor analysis
  • HR managers at agencies >500 employees - screening workflows, time costs, tool limitations

Output format

Each report includes:

  • ICP Profile - roles, company types, KPIs, team structures
  • Workflow Analysis - daily tasks, time allocation, tools used (with time estimates)
  • Pain Points - top 5-7 problems with real quotes from forums/discussions
  • Cost Analysis - software expenses, personnel costs, budget ranges
  • Key Insights - opportunities, market size indicators, competitive landscape

Requirements

  • Claude Code or Claude Desktop with MCP support
  • Tavily API key (free tier works)
  • Bright Data API key (optional but recommended)
  • Reddit API key (optional - for direct Reddit search)

Who is this for

  • Founders validating market hypotheses before building
  • Product managers mapping customer workflows and pain points
  • Sales teams understanding prospect challenges and budgets
  • Marketing teams crafting messaging based on real customer language

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