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ICP Research Skill - B2B Customer Profile Researcher
A structured research prompt that finds authentic workflows, pain points, costs, and real quotes about any B2B target persona. Works with Tavily + Bright Data MCP servers.
ICP Research Skill
A comprehensive research prompt for Claude Code / Claude Desktop that autonomously investigates any B2B Ideal Customer Profile (ICP).
What it does
Given a target persona description (e.g. "HR manager at recruitment agency >500 employees"), this skill:
- Maps the ICP - roles, company types, KPIs, team structures
- Researches workflows - daily tasks, time allocation, tools used
- Finds pain points - real complaints from forums, Reddit, LinkedIn, Telegram
- Analyzes costs - software expenses, personnel costs, budget ranges
- Collects quotes - authentic quotes with source links
Output
A structured markdown report with 5 sections:
- ICP Workflow Analysis (time allocation, tools, processes)
- Pain Points & Struggles (top 5-7 with evidence)
- Cost Analysis (direct + indirect costs)
- Authentic Quotes & Sources (with links)
- Key Insights Summary (opportunities, market size indicators)
Requirements
- Tavily MCP (required) - web search, LinkedIn, content extraction
- Bright Data MCP (recommended) - niche forums, scraping
- Reddit MCP (optional) - direct Reddit API access
Usage
/icp-research HR manager in recruitment agency >500 employees
/icp-research SDR in outsourced B2B SaaS sales studios
/icp-research Accountants in Cyprus, companies $500K-$3M revenue
Add (report in English) for English output. Default is Russian.
Supports RU market
Built-in support for Russian-speaking markets:
- Telegram public channels
- VK groups + comments
- VC.ru / Habr articles + comments
- Niche professional forums