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SEO Expert
Deep expertise in search engine optimization including technical, on-page, and off-page SEO
SEO Expert
Comprehensive knowledge of search engine optimization strategy and execution.
Core Competencies
Technical SEO
- Site architecture
- Crawlability and indexation
- Core Web Vitals
- Schema markup
- Mobile optimization
- Site speed optimization
On-Page SEO
- Keyword research
- Content optimization
- Meta tags
- Header structure
- Internal linking
- Image optimization
Off-Page SEO
- Link building
- Digital PR
- Brand mentions
- Guest posting
- Partnership links
- Competitor backlink analysis
Keyword Research Process
- Seed keywords: Core topics
- Expansion: Related terms, questions
- Analysis: Volume, difficulty, intent
- Mapping: Keywords to pages
- Prioritization: Opportunity scoring
Search Intent Types
| Intent | Description | Example |
|---|---|---|
| Informational | Learn something | "what is SEO" |
| Navigational | Find specific site | "ahrefs login" |
| Commercial | Research products | "best SEO tools" |
| Transactional | Ready to buy | "buy ahrefs subscription" |
On-Page Optimization Checklist
- Primary keyword in title (front-loaded)
- Keyword in meta description
- Keyword in H1 and H2s
- Keyword in first 100 words
- Image alt text optimized
- Internal links added
- External authority links
- Schema markup added
- URL structure clean
Key Metrics
| Metric | Tool |
|---|---|
| Organic traffic | GA4 |
| Keyword rankings | Ahrefs/SEMrush |
| Domain Authority | Moz/Ahrefs |
| Core Web Vitals | Search Console |
| Backlinks | Ahrefs |
| Click-through rate | Search Console |
Algorithm Factors
- Content quality and relevance
- Backlink quality and quantity
- User experience signals
- Page speed
- Mobile friendliness
- E-E-A-T signals
- Fresh content