Generate Professional Press Releases

This skill crafts professional press releases following AP style and media industry standards. Essential components include a 10-15 word active-voice headline, a dateline (city, state/country, date), a 25-35 word lead paragraph answering who/what/when/where/why, supporting body paragraphs with quotes and context, a 2-3 sentence company boilerplate, and media contact details. The full template runs from "FOR IMMEDIATE RELEASE" through headline, lead, expanding paragraphs, an executive quote providing vision, additional context, an optional second validating quote, a call to action, the boilerplate, and contact information.

Lead paragraph guidance favors the most newsworthy angle, active voice and strong verbs, specific numbers/dates/metrics, and jargon-free, scannable writing. Quote strategy pairs a first quote from leadership (vision/significance) with a second from a customer, partner, or industry expert (validation), avoiding quotes that merely restate facts already in the body copy.

CORRECT: The company raised $2.5 million in Series A funding.
CORRECT: CEO Jane Smith announced the expansion.
CORRECT: The 15-person team will grow by 50 percent.

AP style rules cover number formatting (spell out one through nine, numerals for 10+), date format (Month Day, Year), title capitalization (before vs. after names), progressive company name abbreviation, numeral-only currency, and spelled-out percentages. Newsworthy angle selection covers high-impact topic categories (funding, product launches, partnerships, executive appointments, market expansion, awards, original research) prioritized by industry impact, local connection, human interest, trend relevance, and data-driven specificity. Industry-specific adaptations tailor emphasis and quote sourcing for technology (innovation, performance metrics, technical leader quotes), healthcare/biotech (patient outcomes, regulatory status, medical professional quotes), and financial services (compliance, financial metrics, analyst quotes). Distribution strategy tiers media targets (national, trade/regional, local/niche), recommends Tuesday-Thursday 10am-2pm ET send timing with 24-hour journalist follow-up, and covers digital optimization (SEO keywords, social handles/hashtags, embedded multimedia, quotable social snippets, mobile-readable formatting). A pre-publish quality checklist verifies headline length, complete lead paragraph coverage, verified/attributed facts, authentic quotes, consistent AP style, accurate contact info, and completed legal/stakeholder approvals.

Use this skill when writing a press release for a newsworthy company announcement - funding, product launch, partnership, executive hire, market expansion, or research finding - and needing proper AP style, quote strategy, and media distribution guidance.

It is not the right fit for purely internal communications with no media distribution intent, or for announcements lacking a genuinely newsworthy angle, where a blog post or customer email would communicate the news more appropriately than a formal press release.

Input: the newsworthy event or announcement, key stakeholders/quotes available, and the target industry and media tiers. Output: a complete AP-style press release with headline, dateline, lead paragraph, body with strategic quotes, boilerplate, and media contact, prioritized by the strongest newsworthy angle, industry-adapted in emphasis, and checked against a pre-publish quality checklist.

Follows Associated Press (AP) style guidelines as the formatting standard, and is designed for distribution to tiered media outlets with SEO and social media optimization for digital pickup.

PR and communications professionals writing press releases for media distribution - particularly those needing AP-compliant formatting, strategic quote sourcing, and industry-tailored newsworthy framing.