Generate Influencer Outreach Email Templates

This skill provides email templates and frameworks for influencer outreach campaigns. It starts with a personalization framework - researching an influencer's recent content, engagement patterns, and brand alignment, leading with mutual value rather than brand needs, and matching tone to the influencer's own communication style. Campaigns are structured in four stages: initial discovery with a specific content reference, value presentation of collaboration benefits, logistics (timeline, compensation, deliverables), and a non-pushy follow-up sequence.

Subject line formulas and opening hooks are provided for personal-connection, mutual-value, and social-proof angles (e.g. referencing a specific post, a mutual connection, or a similar-brand collaboration the influencer has already done). Full proposal templates are provided for two tiers: a micro-influencer template (1K-100K followers) covering product gifting, flat compensation, affiliate commission, and specific deliverables (post/story/video counts, usage rights), and a macro-influencer template (100K+ followers) structured as a strategic partnership with a base fee, performance bonus tied to a specific metric, product allocation, exclusivity terms, and data-driven reasoning for why the partnership fits.

**What we're offering:**
- Product gifting: [Specific products, retail value: $X]
- Compensation: $[Amount] for [deliverables]
- Affiliate code: [X]% commission on sales
- Creative freedom: We trust your voice and style

A two-step follow-up sequence (one week, then two weeks later) adds new value each time (an industry insight, exclusive preview, or modified offer) without pressure. Compensation guidelines give per-post industry rate benchmarks by tier (Nano $10-100 per 1K followers, Micro $100-500 + products, Macro $1,000-10,000, Mega $10,000+), plus adjustment factors for engagement rate, video content, extended usage rights, and category exclusivity. Best-practice guidance covers email deliverability (company domain, mobile optimization, plain-text formatting to avoid spam triggers), CRM tagging by tier/niche/response status, campaign performance metrics (reach, engagement, conversion, brand), quality-indicator red flags (engagement/follower mismatch, comment authenticity), and contract essentials (approval process, FTC disclosure, usage rights, cancellation terms).

Use this skill when drafting outreach emails to influencers or content creators - initial cold outreach, tiered partnership proposals, or follow-up sequences - and when setting compensation expectations using industry rate benchmarks. It applies to both micro-influencer product-seeding outreach and macro-influencer strategic partnership pitches.

It is not the right fit for paid-media influencer platforms that handle outreach automatically (marketplace-based influencer platforms), or for internal brand-ambassador programs with existing employees/customers rather than external content creators being recruited fresh.

Input: the influencer's platform, follower tier, niche, and any specific content to reference, plus the campaign's offer (product, compensation, deliverables, timeline). Output: a personalized outreach email (subject line, opening hook, offer, and deliverables) matched to the influencer's tier, a structured follow-up sequence if no response, and a compensation range benchmarked against industry rates for that tier and adjusted for engagement rate, content type, and exclusivity.

Assumes a CRM or spreadsheet for tagging influencers by tier, niche, and response status, and standard email deliverability practices (company domain sending, mobile-optimized plain-text formatting).

Influencer marketing managers and brand partnerships teams drafting outreach and proposal emails to content creators - particularly those needing tier-appropriate templates, follow-up cadences, and defensible compensation benchmarks.