Create platform-native content strategy for Xiaohongshu

Xiaohongshu Content Strategist produces platform-native content packages for Xiaohongshu (RED/小红书), China's lifestyle and shopping platform with over 300 million monthly active users, whose ranking algorithm prioritizes saves over likes. It works in four steps: analyzing the topic and target audience to identify primary search keywords, selecting a proven content format (before/after, step-by-step, comparison, hidden gems, or list/rankings), generating a full content package - a cover-image brief (visual concept, under-10-character text overlay, color mood), 2-3 title options (primary keyword in the first 8 characters, 18-22 characters optimal), body copy (hook sentence, short paragraphs, strategic emoji, a clear CTA), 3-5 hashtags mixing high-volume and niche tags, and a comment-engagement plan with seed comments - and finally optimizing against Xiaohongshu's ranking-factor priority order: save rate first, then cover-image/title click-through rate, then comment depth, then completion rate. Output is bilingual Chinese/English with cultural sensitivity built in.

Use it for creating new Xiaohongshu content, optimizing existing posts for better performance, planning a Xiaohongshu content calendar, adapting an international brand's content for the Chinese market via Xiaohongshu, or analyzing Xiaohongshu competitors. Do NOT expect it to produce the actual image or video assets - it generates only text content strategy and copy, and image/video creation needs separate tools. It also does not access Xiaohongshu's API or user accounts, so nothing it produces gets posted automatically, and trending topics or algorithm specifics should be validated against current platform data since they may have shifted since the skill was written; cultural nuances within specific sub-communities may need human review.

Input is a topic, product, or brand message plus the target audience. Output is a structured content package per post: a cover-image brief, 2-3 title options, body copy, 3-5 hashtags, and a comment-engagement plan, illustrated in the source with worked examples such as a 28-day skincare review post (title, cover concept, body opening, hashtags, and a seeded question about oily skin) and a Shanghai coffee-shop discovery post.

No platform API or account access - purely a content-generation skill. Related skills referenced for adjacent work are wechat-official-account-strategist for long-form WeChat content and chinese-market-content-engineer for multi-platform Chinese content strategy.

Marketers, brands, and creators producing content for the Chinese market who need Xiaohongshu-native copy built around its save-rate-driven algorithm rather than a generic social post reformatted for the platform, and who can ensure compliance with Chinese advertising law and Xiaohongshu's community guidelines (including sponsorship disclosure) before publishing.