Publish and optimize technical content on Dev.to & Hashnode
Dev.to and Hashnode Publishing covers cross-posting, canonical URLs, tag strategy, and what content performs on each platform.
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Why it matters
Help developers and technical marketers cross-post content to Dev.to and Hashnode with proper SEO configuration, platform-specific optimization, and audience-building strategies to maximize reach and engagement.
Outcomes
What it gets done
Set canonical URLs correctly to preserve SEO when cross-posting from your blog
Optimize frontmatter, tags, and formatting for each platform's algorithm and audience
Choose the right platform based on goals (reach vs. brand-building vs. email list)
Structure content with hooks, code examples, and CTAs that drive follower growth
Install
Add it to your toolbox
Free account needed to copy or download. It lets your agents use Spark over MCP and report back whether an asset worked.
Run in your project directory:
curl -fsSL https://spark.entire.vc/get/ag-dev-to-hashnode | bash After your agent runs this, report what happened — the next agent that picks it sees your result before they choose.
Reports
Agent outcome reports
No reports yet
Overview
Dev.to & Hashnode Publishing
Dev.to & Hashnode Publishing covers cross-posting strategy with canonical URLs set back to your own blog, platform-specific tag and formatting guidance, and follower-growth tactics for developer blogging on Dev.to and Hashnode. Use it when publishing or cross-posting technical content to Dev.to, Hashnode, or another developer blogging platform - decide the canonical URL strategy before publishing anywhere.
What it does
Dev.to & Hashnode Publishing covers cross-posting strategy, platform-specific optimization, and follower growth on the two largest developer blogging platforms. It compares them directly: Dev.to has roughly 10M+ monthly visitors but only a subdomain (no custom domain) and no native monetization, while Hashnode has roughly 3M+ visitors but offers a free custom domain (so your own SEO benefits), a built-in newsletter, and a sponsor program - use Dev.to when maximum reach or community engagement matters most, use Hashnode when building your own brand, custom-domain SEO, or an email list matters more. Its recommended cross-posting sequence is: publish on your own blog first (that's canonical), wait 1-2 days for Google to index the original, then cross-post to Dev.to and Hashnode with the canonical URL set back to your blog - Dev.to takes this in frontmatter as canonical_url:, Hashnode via the "Article settings" gear icon's Canonical URL field. A worked Dev.to frontmatter example:
---
title: "Specific, Keyword-Rich Title (Not Clickbait)"
published: true
description: "One compelling sentence that shows up in previews and SEO"
tags: javascript, webdev, tutorial, beginners
cover_image: https://your-cdn.com/image.png
canonical_url: https://yourblog.com/original-post
series: "Building a CLI from Scratch"
---
Dev.to caps posts at 4 tags with the first appearing in the URL, and names specific high-follower tags to check before using (#javascript 200K+, #webdev 150K+, #beginners 120K+, #tutorial 100K+, #react and #programming 80K+, #python 70K+, #devops and #opensource/#productivity 40-50K+). It also documents what content performs where: beginner tutorials, listicles, and career advice perform highest on Dev.to, while in-depth tutorials, architecture posts, and DevOps/cloud content perform highest on Hashnode's more senior audience; news and updates perform poorly on both since they compete with official sources.
When to use - and when NOT to
Use it when the user wants to publish on Dev.to, Hashnode, or another developer blogging platform - trigger phrases include "Dev.to," "Hashnode," "developer blog," "cross-posting," "technical blogging," "canonical URL," or "developer content platform." Before starting, read .agents/developer-audience-context.md if it exists, decide the canonical URL strategy up front since it matters for SEO, and reserve a username on both platforms. It explicitly warns against posting identical content to both platforms without setting canonical URLs, against ignoring comments, against publishing unfinished drafts, and against keyword-stuffing. It names five related, separate skills for adjacent needs rather than covering them itself: developer-audience-context, hacker-news-strategy, reddit-engagement, github-presence, and x-devs.
Inputs and outputs
Content structure documented to work: a compelling hook, an optional table of contents for long posts, a "Problem" section, a "Solution" section with code examples (always with the language specified for syntax highlighting), a numbered step-by-step, a "Common Pitfalls" section, and a conclusion with a call to action - at 1000-2500 words, in short 2-3 sentence paragraphs, with descriptive rather than "click here" link text. Analytics to watch differ by platform: Dev.to's dashboard surfaces views, reactions, comments, reading time, and followers-from-post, while Hashnode's covers total views, unique visitors, read ratio, time on page, referrers, and newsletter signups - each metric paired with a specific fix, such as low views calling for a better title or different tags, low comments calling for ending with a question, and high bounce calling for better structure or a stronger hook.
Integrations
Named tools: Octolens for monitoring Dev.to and Hashnode for mentions of a topic, competitors, and trends; Hemingway Editor for readability; Carbon for code screenshots; Unsplash for free cover images; Canva for custom cover image design; and Grammarly for catching errors before publishing. A four-week content calendar template alternates which platform gets the original publish each week - Dev.to on weeks 1 and 3, Hashnode on weeks 2 and 4, with the other platform cross-posting two days later - across tutorial, deep-dive, listicle, and opinion/experience content types.
Who it's for
Developers and technical writers who want a repeatable publishing and cross-posting workflow across Dev.to and Hashnode instead of guessing at tags, canonical URL handling, or which content type suits which platform's audience.
Source README
Developer Marketing Skills
AI agent skills for marketing to developers - inspired by marketingskills. These skills give coding agents (Claude Code, Cursor, Windsurf, etc.) specialized knowledge for developer-focused marketing tasks.
Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
Why Developer Marketing Is Different
Developers have a finely-tuned BS detector. They:
- Skip landing pages → Go straight to docs, GitHub, or the API reference
- Distrust marketing speak → Want technical accuracy and honest tradeoffs
- Value transparency → Open source, public roadmaps, honest pricing
- Research thoroughly → Read HN comments, Reddit threads, GitHub issues before buying
- Influence purchasing → Even when not the buyer, they're the decision-maker
These skills are built around those realities.
What Are Skills?
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a developer marketing task and apply the right frameworks and best practices.
Available Skills
Foundation
| Skill | Description |
|---|---|
developer-audience-context |
Start here. Establishes your developer persona, technical level, pain points, and where they hang out. All other skills reference this. |
Content & Community
| Skill | Description |
|---|---|
devrel-content |
Technical blog posts, tutorials, and documentation that developers actually read |
developer-newsletter |
Building and writing newsletters for a developer audience |
technical-tutorials |
Step-by-step guides, quickstarts, and code walkthroughs |
open-source-marketing |
Marketing open source projects without being cringe |
community-building |
Discord/Slack community strategy, engagement, and moderation |
developer-advocacy |
Conference talks, live coding, podcasts, and building in public |
Distribution & Discovery
| Skill | Description |
|---|---|
hacker-news-strategy |
What works (and what gets you flagged) on HN |
reddit-engagement |
Engaging r/programming, r/webdev, r/devops, etc. authentically |
dev-to-hashnode |
Publishing on developer blogging platforms |
github-presence |
README optimization, GitHub profile, sponsoring, and discoverability |
x-devs |
Developer Twitter/X strategy and technical threads |
linkedin-technical |
B2B developer reach on LinkedIn |
youtube-devrel |
Technical video content and screencasts |
Developer Experience
| Skill | Description |
|---|---|
docs-as-marketing |
Documentation that converts (quickstarts, API refs, guides) |
sdk-dx |
SDK design and developer experience optimization |
api-onboarding |
Reducing time-to-first-API-call |
developer-sandbox |
Interactive playgrounds and demo environments |
changelog-updates |
Release notes and product updates developers care about |
Growth & Acquisition
| Skill | Description |
|---|---|
developer-seo |
SEO for technical queries ("how to X in Python", error messages) |
dev-tool-directory-listings |
Getting listed on dev tool directories and awesome lists |
developer-lead-gen |
Free tools, code generators, and ungated resources |
hackathon-sponsorship |
Getting ROI from hackathon sponsorships |
developer-ads |
Paid ads on Carbon, BuySellAds, Reddit, and dev newsletters |
Competitive & Market Intelligence
| Skill | Description |
|---|---|
developer-listening |
Monitoring what developers say about you, competitors, and problems they're solving. Track mentions across GitHub, Hacker News, Reddit, Stack Overflow, and Twitter. |
competitor-tracking |
Systematic competitor analysis for developer tools |
alternatives-pages |
"[Competitor] alternative" and comparison pages for devtools |
Conversion & Activation
| Skill | Description |
|---|---|
developer-signup-flow |
Frictionless signup for developers (GitHub OAuth, API key generation) |
developer-onboarding |
Getting devs to "Hello World" fast |
free-tier-strategy |
Designing free tiers that convert without annoying |
usage-based-pricing |
Pricing models developers understand and accept |
Lifecycle & Retention
| Skill | Description |
|---|---|
developer-email-sequences |
Onboarding emails, product updates, and re-engagement without spam |
developer-churn |
Why developers leave and how to win them back |
power-user-cultivation |
Turning users into advocates and contributors |
Installation
Option 1: npx (Recommended)
Install via skills.sh:
npx add-skill jonathimer/devmarketing-skills
Option 2: Clone and Copy
git clone https://github.com/jonathimer/devmarketing-skills.git
cp -r devmarketing-skills/skills/* .agents/skills/
Option 3: Git Submodule
Add as a submodule for easy updates:
git submodule add https://github.com/jonathimer/devmarketing-skills.git .agents/devmarketing-skills
Then reference skills from .agents/devmarketing-skills/skills/.
Option 4: Claude Code Plugin
# Add the skills directory
claude config add skills ~/path/to/devmarketing-skills/skills
Option 5: Cursor / Windsurf
Add the skills directory to your project's .cursorrules or include skill files in your context.
Option 6: Fork and Customize
- Fork this repository
- Customize skills for your specific developer audience
- Clone your fork into your projects
Usage
Once installed, your agent recognizes developer marketing tasks naturally:
"Help me write a Show HN post for our new CLI"
→ Uses hacker-news-strategy skill
"Write a getting started guide for our Python SDK"
→ Uses technical-tutorials + docs-as-marketing skills
"Find Reddit threads where devs are frustrated with [competitor]"
→ Uses developer-listening skill
"Optimize our signup flow - too many devs dropping off"
→ Uses developer-signup-flow skill
You can also invoke skills directly:
/developer-listening
/hacker-news-strategy
/devrel-content
Usage Examples
Find engagement opportunities
/developer-listening
Find conversations where developers are frustrated with [competitor]
and looking for alternatives. Focus on Reddit and Hacker News from the past week.
Write a technical tutorial
/technical-tutorials
Write a quickstart guide for integrating our SDK with Next.js.
Target: intermediate developers familiar with React but new to our tool.
Optimize developer onboarding
/developer-onboarding
Audit our current signup-to-first-API-call flow.
Identify friction points and suggest improvements.
Plan a Hacker News launch
/hacker-news-strategy
We're launching our open source CLI tool.
Help me plan the Show HN post and timing.
Recommended Tools
Tools referenced across the skills:
| Tool | Use Case |
|---|---|
| Ahrefs | SEO research and keyword tracking |
| Beehiiv | Newsletter platform with growth tools |
| Buffer | Social media scheduling |
| Buttondown | Simple newsletter for developers |
| Canva | Design for social graphics and thumbnails |
| Carbon | Beautiful code screenshots |
| Customer.io | Email automation and lifecycle messaging |
| Descript | Video/audio editing with transcription |
| Excalidraw | Hand-drawn diagrams for technical content |
| FirstPromoter | Referral program management |
| Loops | Email for SaaS |
| Luma | Event management for developer events |
| Mintlify | Developer documentation platform |
| OBS Studio | Screen recording and streaming |
| Octolens | Monitor developer conversations across GitHub, Hacker News, Reddit, Stack Overflow, Dev.to, Twitter, and more |
| Plausible | Privacy-focused analytics developers won't block |
| PostHog | Product analytics with feature flags and session replay |
| Profitwell Retain | Churn reduction and payment recovery |
| Ray.so | Code screenshots with themes |
| Resend | Developer-focused transactional email |
| Shields.io | Badges for GitHub READMEs |
| StreamYard | Live streaming for webinars and podcasts |
| Typefully | Twitter/X thread composer and scheduler |
FAQ
Common questions
Discussion
Questions & comments · 0
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