Generate Compelling Value Propositions
Generate value propositions using the classic For/Who/Our/Is/That/Unlike framework, plus a one-liner and elevator pitch.
Why it matters
Create powerful and clear value propositions that effectively communicate your product's unique selling points to your target audience.
Outcomes
What it gets done
Generate one-liner value propositions
Craft elevator pitches
Develop full value proposition statements
Create landing page headlines
Install
Add it to your toolbox
Run in your project directory:
curl -fsSL https://spark.entire.vc/get/vb-value-proposition | bash Overview
Value Proposition Generator
A value proposition generation prompt using the classic For/Who/Our/Is/That/Unlike framework at multiple output lengths. Use it when articulating a product or company's value proposition for messaging or landing pages.
What it does
This prompt develops a clear, differentiated value proposition from structured inputs (product/service, target customer, main problem solved, key benefits, differentiators, proof points). It generates a one-liner value prop under 10 words, a 30-second/75-word elevator pitch, a full value proposition statement following the classic framework, and three landing page headline variations. The framework fills in: For [target customer], Who [statement of need], Our [product/service name], Is [product category], That [key benefit/reason to buy], Unlike [competitive alternative], Our product [primary differentiation] - illustrated with a worked example ("Turn sales data into closed deals, automatically" as the one-liner, a 75-word elevator pitch citing a 40% close-rate improvement, and a full statement contrasting against traditional CRMs).
When to use - and when NOT to
Use this prompt when articulating a product or company's value proposition - writing a punchy one-liner for a homepage hero, writing a 30-second elevator pitch for pitches or intros, filling out the full For/Who/Our/Is/That/Unlike statement to align internal teams, or generating headline variations to test on a landing page.
It does not cover full messaging frameworks, positioning documents, or go-to-market strategy - it is focused specifically on the value proposition statement itself at multiple lengths.
Inputs and outputs
Inputs are the product/service, target customer, main problem solved, key benefits, differentiators, and proof points. Outputs include a value proposition at multiple lengths, for example the full statement:
"For B2B sales teams who struggle with manual processes and scattered data, SalesFlow is an AI-powered sales platform that automates administrative work and surfaces actionable insights. Unlike traditional CRMs that require constant maintenance, SalesFlow works in the background so reps can focus on selling."
Other outputs include a sub-10-word one-liner, a 75-word elevator pitch, and three landing page headline variations derived from the same value proposition.
Who it's for
Founders and product marketers articulating their value proposition who need a structured, differentiated statement at multiple lengths rather than a vague tagline.
Source README
Value Proposition Generator
Develop powerful value propositions that clearly communicate your unique value.
Prompt Template
Create a value proposition for my product/service using these inputs:
**Product/Service:** [Name and brief description]
**Target Customer:** [Who you serve]
**Main Problem Solved:** [The key pain point you address]
**Key Benefits:** [3-5 main benefits]
**Differentiators:** [What makes you unique vs. competitors]
**Proof Points:** [Evidence like stats, testimonials, awards]
Generate:
1. One-liner value prop (under 10 words)
2. Elevator pitch (30 seconds / 75 words)
3. Full value proposition statement (following the format below)
4. Three headline variations for landing pages
Value Proposition Framework
For [target customer]
Who [statement of need or opportunity]
Our [product/service name]
Is [product category]
That [key benefit/reason to buy]
Unlike [competitive alternative]
Our product [primary differentiation]
Example Output
One-liner: "Turn sales data into closed deals, automatically."
Elevator Pitch: "Sales teams waste 30% of their time on admin work instead of selling. Our AI-powered platform automates data entry, prioritizes leads, and tells reps exactly who to call next. Companies using us close 40% more deals without adding headcount."
Full Statement: For B2B sales teams who struggle with manual processes and scattered data, SalesFlow is an AI-powered sales platform that automates administrative work and surfaces actionable insights. Unlike traditional CRMs that require constant maintenance, SalesFlow works in the background so reps can focus on selling.
FAQ
Common questions
Discussion
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