Generate Compelling ROI Calculator Copy
Write credible ROI calculator copy: input labels, results display, methodology disclosure, and post-results CTA.
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Why it matters
Create persuasive and credible copy for ROI calculators to demonstrate the value of a product or service. This asset helps users understand potential savings and returns.
Outcomes
What it gets done
Generate calculator headlines and introductory text.
Write clear input field labels and helpful text.
Craft compelling results section copy and a summary.
Develop a methodology disclosure and a post-results call-to-action.
Install
Add it to your toolbox
Run in your project directory:
curl -fsSL https://spark.entire.vc/get/vb-roi-calculator | bash Overview
ROI Calculator Copy
An ROI calculator copy prompt covering intro copy, input labels, results display, methodology disclosure, and post-results CTA. Use it when building an ROI or savings calculator that needs credible, conversion-optimized copy.
What it does
This prompt writes copy that makes an ROI calculator compelling and credible. Given the product/service, target user, key value metrics (e.g. time saved, revenue increase, cost reduction), input variables, proof points, and calculation methodology, it generates a calculator headline and intro, input field labels with helper text, results section copy, an assumptions/methodology disclosure, a post-results CTA, and social proof to include. It structures the introduction (a benefit-led headline plus a low-friction subhead), input field copy following label best practices (clear specific questions, helper text with examples, realistic defaults), a results section displaying dollar savings/hours returned/percentage improvement plus an ROI summary statement ("For an investment of $[price], your potential return is $[savings] - a [X]x ROI"), a methodology disclosure citing the data source and stated assumptions, and a post-results CTA offering a custom ROI analysis or sales conversation. It closes with best practices: use conservative estimates, show the math, include comparison scenarios, reference real customer data, and provide an export/share option.
When to use - and when NOT to
Use this prompt when building an ROI calculator for a product or service - writing the intro headline and subhead, writing input field labels with helper text and realistic defaults, writing the results display and ROI summary statement, drafting a methodology disclosure that keeps the calculator credible, or writing the post-results CTA.
It does not build the actual calculation logic or the interactive tool itself - it produces the copy layer around an existing or planned calculator.
Inputs and outputs
Inputs are the product/service, target user, key value metrics, input variables, proof points, and calculation logic. Outputs include calculator copy, for example the results section:
Headline: "Your Potential Results"
"With [Product], you could see:
- $[X] saved in [category] annually
- [Y] hours returned to your team each month
- [Z]% improvement in [metric]"
ROI Summary: "For an investment of $[price], your potential return is $[savings] - a [X]x ROI."
Other outputs include an intro headline/subhead, input field labels with helper text, a methodology disclosure citing data sources and assumptions, and a post-results CTA offering a custom ROI analysis.
Who it's for
Product marketers building an ROI or savings calculator who need credible, conversion-optimized copy rather than a bare set of input fields and a number.
Source README
ROI Calculator Copy
Write copy that makes ROI calculators compelling and credible.
Prompt Template
Create ROI calculator content for:
**Product/Service:** [What you sell]
**Target User:** [Who uses the calculator]
**Key Value Metrics:**
- Metric 1: [e.g., Time saved]
- Metric 2: [e.g., Revenue increase]
- Metric 3: [e.g., Cost reduction]
**Input Variables:** [What users will input]
**Proof Points:** [Data backing your claims]
**Calculation Logic:** [Basic methodology]
Generate:
1. Calculator headline and intro
2. Input field labels and helper text
3. Results section copy
4. Assumptions/methodology disclosure
5. CTA after results
6. Social proof to include
Calculator Structure
Introduction Section
Headline: "See How Much [Product] Could Save You"
Subhead: "Answer a few questions to calculate your potential ROI"
Input Section Copy
Label Best Practices:
- Clear, specific questions
- Helper text with examples
- Default values that feel realistic
Examples:
- "How many [users/employees]?" → Helper: "Full-time employees who [relevant action]"
- "What's your average [metric]?" → Helper: "Industry average is [X]"
- "Hours spent on [task] per week?" → Helper: "Include all team members"
Results Section
Headline: "Your Potential Results"
Metric Display:
"With [Product], you could see:
- $[X] saved in [category] annually
- [Y] hours returned to your team each month
- [Z]% improvement in [metric]"
ROI Summary:
"For an investment of $[price], your potential return is $[savings] - a [X]x ROI."
Methodology Disclosure
"How we calculate this:
Based on [data source] and results from [X] customers. Assumes [key assumption]. Individual results may vary based on [factors]."
Post-Results CTA
"Ready to realize these savings?"
[Get Custom ROI Analysis] [Talk to Sales]
"Want to validate these numbers? Our team can build a custom business case for [Company]."
Best Practices
- Use conservative estimates
- Show your math
- Include comparison scenarios
- Reference real customer data
- Provide export/share option
FAQ
Common questions
Discussion
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