What does this prompt generate?

It generates three subject line options, a personalized email body, five guiding questions to structure the customer's response, and a follow-up email for non-responders. The email is structured with a personal opener referencing the customer's success, a clear ask, guiding questions, a value exchange, and a low-commitment close.

What information do I need to provide as input?

You need to provide the customer's company name, contact person, relationship length, a specific success they achieved, a recent interaction, the type of testimonial requested (written, video, case study interview, or review site), and where the testimonial will be used.

What does this prompt NOT do?

It does not draft the actual testimonial content itself or handle full case study production end-to-end—it only produces the outreach email and question framework designed to elicit the testimonial from the customer.

When should I use this prompt?

Use it when asking a satisfied customer for a testimonial and you need help drafting subject lines, personalizing the email request, providing guiding questions, or writing a follow-up if they don't respond initially.

Who is this prompt designed for?

Customer success and marketing teams who need a response-optimized email and question framework for requesting testimonials, rather than sending generic review requests.

Prompt

Generate Customer Testimonial Request Emails

Name: Customer Testimonial Request
Availability: OnlineOnly
Author: VibeBaza

A prompt template that writes testimonial request emails, guiding questions, and a follow-up, based on a customer's actual success.

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VibeBaza

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Spark score

out of 100

Updated last month

Version 1.0.0

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Why it matters

Automate the process of requesting customer testimonials to gather valuable social proof for marketing and sales efforts.

Outcomes

What it gets done

Craft compelling subject lines for testimonial requests.

Write personalized email bodies that encourage customer responses.

Generate guiding questions to help customers provide detailed feedback.

Create follow-up emails for non-responsive customers.

Install

Add it to your toolbox

Run in your project directory:

curl -fsSL https://spark.entire.vc/get/vb-customer-testimonial-request | bash

Overview

Customer Testimonial Request

A prompt template that writes a testimonial or case study request email, guiding questions, and a follow-up, grounded in a specific customer success. Use it right after a customer hits a documented milestone, not as a cold ask - the approach depends on citing a real, specific result.

What it does

Customer Testimonial Request is a prompt template that produces a testimonial ask grounded in a specific customer's history - their company, contact name and title, how long they've been a customer, the specific result they achieved, and their most recent interaction with you. Given the request type (written testimonial, video testimonial, case study interview, or review site) and where it will be used, it generates three subject line options, the email body, specific guiding questions to structure the customer's response, and a follow-up email for no response. The underlying five-part structure is a personal opener referencing the specific success, a clear and specific ask, guiding questions that make responding easy, a value exchange for the customer, and a low-commitment alternative if they can't do the full ask.

When to use - and when NOT to

Use this prompt right after a customer hits a success milestone, when you have a specific result to reference rather than a generic "how's it going" ask - the whole approach depends on citing something real the customer achieved. It is not a cold outreach template: every field assumes an existing relationship and a documented result, so it isn't suited for a customer you haven't actually delivered value to yet.

Inputs and outputs

Inputs are customer context (company, contact, relationship length, key success, recent interaction), the request type, and where the testimonial will be used:

Create a testimonial request email for:

**Customer Context:**
- Company: [Customer company name]
- Contact: [Name and title]
- Relationship Length: [How long they've been a customer]
- Key Success: [Specific result they achieved]
- Recent Interaction: [Last touchpoint, if any]

**Request Type:** [Written testimonial/Video testimonial/Case study interview/Review site]

**Where It Will Be Used:** [Website/Sales materials/Social media/All]

Outputs are three subject line options, the email body, guiding questions to structure the customer's response, and a follow-up email if there's no reply.

Who it's for

Customer success and marketing teams asking existing, successful customers for a testimonial, video, or case study interview, who want the ask timed to a real milestone and paired with guiding questions rather than an open-ended, easy-to-ignore request.

FAQ

Common questions

Discussion