Generate Customer Testimonial Request Emails
Write testimonial request emails that convert, with subject lines, guiding questions, and a follow-up sequence.
Why it matters
Automate the process of requesting customer testimonials to gather valuable social proof for marketing and sales efforts.
Outcomes
What it gets done
Craft compelling subject lines for testimonial requests.
Write personalized email bodies that encourage customer responses.
Generate guiding questions to help customers provide detailed feedback.
Create follow-up emails for non-responsive customers.
Install
Add it to your toolbox
Run in your project directory:
curl -fsSL https://spark.entire.vc/get/vb-customer-testimonial-request | bash Overview
Customer Testimonial Request
A testimonial request email prompt covering subject lines, a personal-opener email structure, guiding questions, and a follow-up sequence. Use it when requesting a testimonial from a satisfied customer and want a response-optimized email.
What it does
This prompt creates testimonial request emails customers actually respond to. Given customer context (company, contact, relationship length, a specific success achieved, recent interaction), request type (written, video, case study interview, or review site), and where it will be used, it generates three subject line options, an email body, guiding questions to structure the customer's response, and a follow-up email for no response. It structures the email as a personal opener referencing the customer's specific success, a clear and specific ask, guiding questions to make responding easy, a value exchange explaining what's in it for the customer, and a low-commitment close offering format alternatives. It supplies five ready-to-use guiding questions (challenge before working together, why they chose this vendor, specific results achieved, what they'd tell a prospective customer, what surprised them) and best practices (timing the ask after a success milestone, offering to write a draft they can edit, providing format options, following up exactly once).
When to use - and when NOT to
Use this prompt when asking a satisfied customer for a testimonial - drafting subject line options and an email body referencing their specific success, providing guiding questions so the customer knows what to say, or writing a single follow-up email if the first request goes unanswered.
It does not draft the testimonial content itself or handle case study production end-to-end - it produces the outreach email and question framework that elicits the testimonial from the customer.
Inputs and outputs
Inputs are the customer's company, contact, relationship length, key success, recent interaction, request type, and where the testimonial will be used. Outputs include a request email, for example the structure and guiding questions:
Subject: "Quick favor, [Name]? (2 minutes)"
1. What challenge were you facing before working with us?
2. Why did you choose us over other options?
3. What specific results have you achieved?
4. What would you tell someone considering our product?
5. What surprised you most about working with us?
Other outputs include two additional subject line options, a full email body following the personal-opener/ask/guiding-questions/value-exchange/low-commitment structure, and a single follow-up email for non-responders.
Who it's for
Customer success and marketing teams requesting testimonials who need a response-optimized email and question framework rather than a generic "please leave a review" ask.
Source README
Customer Testimonial Request
Create testimonial request emails that customers actually respond to.
Prompt Template
Create a testimonial request email for:
**Customer Context:**
- Company: [Customer company name]
- Contact: [Name and title]
- Relationship Length: [How long they've been a customer]
- Key Success: [Specific result they achieved]
- Recent Interaction: [Last touchpoint, if any]
**Request Type:** [Written testimonial/Video testimonial/Case study interview/Review site]
**Where It Will Be Used:** [Website/Sales materials/Social media/All]
Generate:
1. Subject line (3 options)
2. Email body
3. Specific questions to guide their response
4. Follow-up email if no response
Email Framework
Subject Line Examples
- "Quick favor, [Name]? (2 minutes)"
- "Would you share your story?"
- "[Name], your feedback could help others like you"
Email Structure
- Personal opener - Reference specific success
- The ask - Clear, specific request
- Make it easy - Provide guiding questions
- Value exchange - What's in it for them
- Low commitment - Offer alternatives
Guiding Questions
Provide these to help customers structure their response:
- What challenge were you facing before working with us?
- Why did you choose us over other options?
- What specific results have you achieved?
- What would you tell someone considering our product?
- What surprised you most about working with us?
Best Practices
- Time it right (after a success milestone)
- Be specific about what you need
- Offer to write a draft they can edit
- Provide multiple format options
- Always follow up (once)
FAQ
Common questions
Discussion
Questions & comments · 0
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