Discover Customer Pain Points for Marketing

This prompt uncovers and articulates the pain points that drive a target customer's purchasing decisions. Given a product/service, target customer profile, job-to-be-done, current alternatives, and solution category, it generates pain point statements across five categories - functional (task inefficiency, e.g. "It takes too long to..."), emotional (feelings, e.g. "I'm frustrated that..."), social (perception/status, e.g. "My team thinks I'm..."), financial (cost/ROI, e.g. "We're wasting money on..."), and process (workflow) - plus ready-to-use pain point statements for marketing copy. It applies a four-level depth framework moving from surface ("We need a better CRM") to impact ("We're losing deals because of poor follow-up") to root cause ("Reps spend 30% of time on data entry instead of selling") to emotional ("I'm afraid we'll miss our number and I'll lose my job"), and shows how to translate a pain point into headline/body/CTA copy structure (address the pain directly, agitate then solve, promise relief).

Use this prompt when researching or writing customer-facing messaging that needs to resonate with a real pain point - generating pain points across the five categories for a target customer, drilling a surface-level pain point down to its root cause and emotional core, or translating a pain point into a headline-body-CTA copy structure.

It does not replace direct customer research (interviews, support tickets) - it structures and articulates pain points from known customer context rather than discovering entirely new ones from scratch.

Inputs are the product/service, target customer (job title, industry, company size), job-to-be-done, current alternatives, and solution category. Outputs include categorized pain point statements, for example the depth-level progression:

Level 1 - Surface: "We need a better CRM"
Level 2 - Impact: "We're losing deals because of poor follow-up"
Level 3 - Root Cause: "Reps spend 30% of time on data entry instead of selling"
Level 4 - Emotional: "I'm afraid we'll miss our number and I'll lose my job"

Other outputs include functional/emotional/social/financial/process pain point lists, and copy translating a pain point into a headline ("Stop Losing Deals to Poor Follow-Up"), agitate-then-solve body copy, and a relief-promising CTA.

Marketers and product marketers writing customer-facing copy who need pain points articulated at the right depth and category rather than a generic "our product is better" pitch.