Generate Case Study Interview Questions

Case Study Interview Questions is a prompt that extracts compelling customer stories through strategic interviews. Given a customer profile (company, industry, size, contact), project context (product used, timeline, known results), a story angle, target audience, and the specific metrics needed, it generates a complete interview question set organized into six categories: background questions (5), challenge questions (5), solution/implementation questions (5), results questions (5), quote-worthy questions (5), and forward-looking questions (3) - 28 questions total.

Use this prompt when preparing to interview a customer for a case study and you need a structured question set that moves through a narrative arc - from their situation before the product, through the problem and why they chose this solution, to quantified results and a forward-looking close. Each category targets a distinct part of that arc: background questions establish context and the trigger for seeking a solution, challenge questions surface the specific pain and its business impact, solution questions cover the decision and rollout experience, results questions push for quantified outcomes and ROI, quote-worthy questions are phrased to elicit a punchy pull-quote, and forward-looking questions close on future plans and advice for others. It is not meant for a generic interview with no case-study narrative goal - every question category is built around what a case study specifically needs (quantified metrics, a compelling before/after, a usable quote), not open-ended discovery.

Create case study interview questions for:

**Customer:**
- Company: [Name]
- Industry: [Sector]
- Size: [Employees/Revenue]
- Contact: [Name, title]

**Project Context:**
- Product Used: [What they implemented]
- Timeline: [When they started]
- Known Results: [High-level outcomes]

**Story Angle:** [What makes this story compelling]
**Target Audience:** [Who will read this case study]
**Key Metrics to Capture:** [Specific numbers you need]

Generate:
1. Background questions (5)
2. Challenge questions (5)
3. Solution/implementation questions (5)
4. Results questions (5)
5. Quote-worthy questions (5)
6. Forward-looking questions (3)

Given that filled-in prompt template, the output is a ready-to-use interview guide with example question phrasings in each category - e.g. "What was the biggest challenge you faced with [problem]?" for challenges, "Can you quantify the improvement?" for results, and "If you had to describe [Product] in one sentence, what would it be?" for quote-worthy moments - each written to be filled in with the specific product and problem being discussed.

Customer marketing and content teams preparing to interview a customer for a case study who want a complete, narrative-structured question set rather than improvising questions on the call. It suits teams that need to walk away with quantified results and a usable pull-quote, not just a general conversation about the customer's experience.