Query Google Ads Performance Data with ChatGPT

GPT Action Library - Google Ads via Adzviser

Introduction

This page provides an instruction & guide for developers building a GPT Action for a specific application. Before you proceed, make sure to first familiarize yourself with the following information:

• Introduction to GPT Actions
• Introduction to GPT Actions Library
• Example of Building a GPT Action from Scratch

This guide explains how to connect Google Ads reporting data to ChatGPT to retrieve key performance metrics like impressions, clicks and cost at campaign, ad group or ad level. To simplify this process, you will use Adzviser as middleware, which ensures that the data returned from the Google Ads API is properly formatted and ready for analysis in ChatGPT’s Data Analysis environment.

How Adzviser works: First, connect your Google Ads account to Adzviser via OAuth. When you ask questions like “How much did I spend per campaign last month?” in ChatGPT, Adzviser sends a Google Ads Query Language request and transforms the response into a CSV file (under 10MB). This file is then returned to ChatGPT for analysis. Adzviser enables you to easily review and analyze your campaign performance while brainstorming optimization strategies based on historical data insights.

Value + Example Business Use Cases

Value: Google Ads marketers can now leverage ChatGPT’s natural language capabilities to easily query performance metrics and account settings without navigating the Google Ads UI. No need to upload or download any files in the entire process.

Example Use Cases:

• An eCommerce business owner wants to quickly check the Return on Ad Spend (ROAS) for their Google Ads campaigns from the previous month
• A brand marketer aims to conduct keyword and search term analysis using reporting data from the past 3 months to identify which keywords to pause or scale, and which search terms to add as negative keywords.
• An agency marketer needs to generate a monthly report featuring key metrics such as Cost-per-Click (CPC), Cost-per-Conversion (CPA), and Search Impression Share with month-over-month comparisons.
• A freelance marketer needs to audit a new client’s Google Ads account to evaluate performance and find optimization opportunities during the onboarding process.

Demo/Example

Application Information

Application Key Links

Check out these links from the application before you get started:

• How to create a workspace on Adzviser: https://docs.adzviser.com/getStarted/workspace
• Adzviser Custom GPT Documentaion: https://docs.adzviser.com/chatgpt/expert
• Google Ads prompt library: https://docs.adzviser.com/chatgpt/googleAdsPromptTemplates

Application Prerequisites

Before you get started, make sure you go through the following steps in your application environment:

• Confirm that you have Read-only, Standard, or Admin access to a Google Ads account.
• Sign up for an account on Adzviser and activate a subscription (starting at $0.99).
• Connect your Google Ads account to Adzviser by creating a workspace

ChatGPT Steps

Custom GPT Instructions

Once you've created a Custom GPT, copy the text below in the Instructions panel. Have questions? Check out Getting Started Example to see how this step works in more detail.

OpenAPI Schema

Once you've created a Custom GPT, copy the text below in the Actions panel. Have questions? Check out Getting Started Example to see how this step works in more detail.

Authentication Instructions

Below are instructions on setting up authentication with this 3rd party application. Have questions? Check out Getting Started Example to see how this step works in more detail.

In ChatGPT

In ChatGPT, click on "Authentication" and choose "OAuth". Enter in the information below.

• Client ID: (Leave blank)
• Client Secret: (Leave blank)
• Authorization URL: https://adzviser.com/authorize-gpt
• Token URL: https://adzviser.com/api/oauth-exchange-token-gpt
• Scope: (Leave blank)
• Token Exchange Method: Default (POST)

FAQ & Troubleshooting

• Empty Google Ads account list: If you encounter an empty Google Ads accounts list when trying to connect your Google Ads account, it is likely that you have not yet named your Google Ads account yet. To solve it, go to ads.google.com and sign in. Then follow the instructions here to name your Google Ads account.

Are there integrations that you’d like us to prioritize? Are there errors in our integrations? File a PR or issue in our github, and we’ll take a look.