Generate Marketing Content and SEO Assets

Open Strategy Partners (OSP) Marketing Tools for LLMs

A comprehensive suite of tools for technical marketing content creation, optimization, and product positioning based on Open Strategy Partners' proven methodologies.

This software is based on the Model Context Protocol (MCP) and is can be used by any LLM client that supports the MCP.

As of early February 2025, the LLM clients that support MCP include:

• Claude desktop app is the easiest to use for the less technical among us (and it is made by the inventors of the MCP).
• Cursor IDE is very popular with our developer friends.
• LibreChat is an excellent open source AI/LLM interface app.

Read our vision paper on how Agentic AI will benefit marketing.

Features

1. OSP Product Value Map Generator

Generate structured OSP product value maps that effectively communicate your product's worth and positioning:

• Tagline creation and refinement
• Position statements across market, technical, UX, and business dimensions
• Persona development with roles, challenges, and needs
• Value case documentation
• Feature categorization and organization
• Hierarchical structure for features, areas, and categories
• Validation system for completeness and consistency

2. OSP Meta Information Generator

Create optimized metadata for web content:

• Article titles (H1) with proper keyword placement
• Meta titles optimized for search (50-60 characters)
• Meta descriptions with clear value propositions (155-160 characters)
• SEO-friendly URL slugs
• Search intent analysis
• Mobile display optimization
• Click-through rate enhancement suggestions

3. OSP Content Editing Codes

Apply OSP's semantic editing codes for comprehensive content review:

• Scope and narrative structure analysis
• Flow and readability enhancement
• Style and phrasing optimization
• Word choice and grammar verification
• Technical accuracy validation
• Inclusive language guidance
• Constructive feedback generation with before/after examples

4. OSP Technical Writing Guide

Systematic approach to creating high-quality technical content:

• Narrative structure development
• Flow optimization
• Style guidelines
• Technical accuracy verification
• Content type-specific guidance (tutorials, reference docs, API documentation)
• Accessibility considerations
• Internationalization best practices
• Quality assurance checklists

5. OSP On-Page SEO Guide

Comprehensive system for optimizing web content for search engines and user experience:

• Meta content optimization (titles, descriptions with character limits and keyword placement)
• Content depth enhancement (subtopics, data integration, multi-format optimization)
• Search intent alignment (5 types: informational, navigational, transactional, commercial, local)
• Technical SEO implementation (keyword research, integration protocols, internal linking rules)
• Structured data deployment (FAQ, How-To, Product schemas)
• Content promotion strategies (social media, advertising approaches)
• Quality validation protocol (constructive feedback, diff-based revision system)
• Performance measurement methods (CTR, bounce rate, time on page metrics)

Usage Examples

In all of these examples, it is assumed that you will provide the texts that you wish to improve, or the technical documentation that describes the product you are marketing.

Value Map Generation

Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"

Example:
"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
- Automated deployment pipeline
- Infrastructure as code support
- Real-time monitoring
- Multi-cloud compatibility
- [the rest of your features or text]"

Meta Information Creation

Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"

Example:
"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"

Content Editing

Prompt: "Review this technical content using OSP editing codes: [paste content]"

Example:
"Review this technical content using OSP editing codes:
Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."

Technical Writing

Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"

Example:
"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"

Installation

Prerequisites

Windows

1. Install Claude Desktop (or another MCP-enabled AI tool)

   • Download Claude for Desktop
   • Follow the current installation instructions: Installing Claude Desktop

2. Install Python 3.10 or higher:

   • Download the latest Python installer from python.org
   • Run the installer, checking "Add Python to PATH"
   • Open Command Prompt and verify installation with python --version

3. Install uv:

   • Open Command Prompt as Administrator
   • Run pip install --user uv
   • Verify installation with uv --version

macOS

1. Install Claude Desktop (or another MCP-enabled AI tool)

   • Download Claude for Desktop
   • Follow the current installation instructions: Installing Claude Desktop

2. Install Python 3.10 or higher:

   • Using Homebrew: brew install python
   • Verify installation with python3 --version

3. Install uv:

   • Using Homebrew: brew install uv
   • Alternatively: pip3 install --user uv
   • Verify installation with uv --version

Configuration

Add the following to your claude_desktop_config.json:

{
    "mcpServers": {
        "osp_marketing_tools": {
            "command": "uvx",
            "args": [
                "--from",
                "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
                "osp_marketing_tools"
            ]
        }
    }
}

Attribution

This software package implements the content creation and optimization methodologies developed by Open Strategy Partners. It is based on their LLM-enabled marketing tools and professional content creation frameworks.

For more information and original resources, visit:

1. The OSP Writing and Editing Guide
2. Editing Codes Quickstart Guide
3. OSP Free Resources