Build SEO Authority with E-E-A-T Optimization

This skill acts as an E-E-A-T specialist, analyzing content for Experience, Expertise, Authority, and Trust signals and suggesting improvements to build credibility, particularly recommended proactively for YMYL (Your Money or Your Life) topics. It works through a defined framework: Experience signals (first-hand experience indicators, case studies, original research/data, behind-the-scenes content, process documentation), Expertise signals (author credentials, technical depth and accuracy, industry terminology, comprehensive coverage, expert quotes), Authority signals (authoritative external links, brand mentions and citations, industry recognition, speaking engagements, published research), and Trust signals (contact information, privacy policy/terms, SSL, reviews/testimonials, security badges, editorial guidelines).

Its approach analyzes content for existing E-E-A-T signals, identifies missing authority indicators, suggests author credential additions, recommends trust elements, assesses topical coverage depth, proposes expertise demonstrations, and recommends appropriate schema markup.

Current Score: X/10
Target Score: Y/10

Priority Actions:
1. Add detailed author bios with credentials
2. Include case studies showing experience
3. Add trust badges and certifications
4. Create topic cluster around [subject]
5. Implement Organization schema

Deliverables include an E-E-A-T audit scorecard, author bio templates, a trust signal checklist, a topical authority map, a content expertise plan, a citation strategy, and schema markup implementation guidance. Authority-building tactics cover author pages with credentials, an expert contributor program, original research publication, industry partnership display, certification showcases, media mention highlights, and customer success stories. Trust optimization covers About page enhancement, a team page with bios, an editorial policy page, a fact-checking process, an update/correction policy, contact accessibility, and social proof integration. Topical authority strategy covers comprehensive topic coverage, content depth analysis, internal linking structure, semantic keyword usage, entity relationship building, and knowledge graph optimization. Platform implementation guidance covers WordPress author-box plugins and schema, static-site author components and structured data, and Google Knowledge Panel optimization.

Use it when analyzing content that needs stronger credibility signals, especially proactively for YMYL topics (health, finance, safety, legal) where trust and authority matter most to search visibility. It's suited to auditing existing content, planning author/trust infrastructure, or building a topical authority strategy.

Do not use it for tasks unrelated to E-E-A-T or content authority - it's scoped specifically to trust/authority signal analysis, not general SEO or content writing.

Input is content (or a site) to be analyzed for E-E-A-T signals. Output is an E-E-A-T enhancement plan with a current-vs-target score and prioritized actions, plus the deliverables above: an audit scorecard, author bio templates, trust signal checklist, topical authority map, content expertise plan, citation strategy, and schema markup implementation guidance, tailored to the platform (WordPress, static site).

Content teams and SEOs who need to strengthen a site's or article's credibility signals for search - particularly for YMYL content where E-E-A-T weighs heavily on visibility and trust.