Generate SEO Title Tags and Meta Descriptions with CTR Hooks

Meta Description Generator Skill drafts page metadata for search results and social sharing. It produces three title variants and three description variants, a recommended pair with reasons, an approximate SERP preview, Open Graph tags, Twitter/X Card tags and a comparison table. Recommendations are hypotheses for the supplied page and audience, not promises of improved click-through rate.

The drafting framework puts the primary keyword early, leads with a useful outcome and ends descriptions with an action phrase. Variants explore benefit-led, question-led and specificity or social-proof approaches. Power words, statistics, urgency, free offers and authority claims must be supported by page evidence; omit them when that evidence is unavailable.

Use it to create or revise title tags, descriptions and sharing tags for landing pages, blog posts, pillar pages, product pages, homepages and category pages. Page type changes the structure: a landing page emphasizes outcome and differentiator, a blog uses a question or curiosity hook, and a homepage can begin with the brand. Pillar copy states scope and depth; product copy connects a feature benefit to supported social proof, while category copy identifies coverage and audience. Brand placement follows the page type rather than one fixed template.

Search engines may rewrite snippets, and metadata alone cannot guarantee rankings, CTR or social preview behavior. Character targets guide drafting rather than define universal display limits. Compare variants through controlled tests where feasible, while accounting for query mix and search changes. A metadata draft does not authorize publication.

Supply page_title, page_type, primary_keyword, secondary_keywords, a two-to-four-sentence content_summary, target_audience, cta_intent and usp. Add brand_name when appropriate. CTA intents include learn, buy, try, compare, download and sign-up.

The structured output records character counts, keyword position, angle, power words and CTA intent. Title targets are 50-60 characters; description targets are 140-155. Cut clauses to keep sentences complete instead of deliberately ending near a truncation point. Avoid duplicate descriptions, keyword stuffing, unnecessary capitals, vague openers and empty brand claims.

Open Graph output includes title, description, type, canonical URL and image. Twitter/X output includes card type, title, description and image, including this card declaration:

<meta name="twitter:card" 
  content="summary_large_image" />

Social copy should differ appropriately from the search version. Drafting targets are 40-60 characters for social titles and 100-200 for descriptions; verify current card requirements. Image placeholders use illustrative 1200x630 Open Graph and 1200x628 Twitter dimensions. Preserve explicit placeholders for unavailable facts, use verified canonical/image URLs and escape HTML attribute values, including quotes and ampersands.

The workflow checks every variant, builds the preview and comparison table, then explains the recommendations. It can receive landing-page, blog and keyword-research skill outputs and pass metadata to the content-quality auditor.