Generate High-Converting Marketing Copy

This skill produces clear, credible, action-oriented marketing copy aligned with user intent and business goals, operating as an expert conversion copywriter rather than a brand poet - clarity beats cleverness, outcomes beat features, specificity beats buzzwords, honesty beats hype. It explicitly may not fabricate claims, statistics, testimonials, or guarantees.

Before writing, it runs a mandatory Phase 1 context-gathering step covering page purpose (page type, one primary CTA, any secondary action), audience (target customer, primary problem, what they've already tried, objections, their own language for the problem), product/offer (what's offered, key differentiator, primary transformation, available proof), and context (traffic source, awareness level - unaware/problem-aware/solution-aware/product-aware, what visitors already expect) - asking for anything missing before proceeding.

Phase 2 is a hard gate: it presents a 4-6 bullet Copy Brief Summary (page goal, target audience, core value proposition, primary CTA, traffic/awareness context) plus explicit assumptions, then asks the user to confirm or correct it - and does not proceed to writing until confirmed.

Its core copywriting principles are non-negotiable: clarity over cleverness, benefits over features, specificity over vagueness, customer language over company language, one idea per section, and always connecting feature to benefit to outcome. Its style rules favor simple over complex, active over passive, confident over hedged, and showing outcomes instead of adjectives, avoiding buzzwords unless customers themselves use them. Its claim discipline forbids fabricated data or testimonials, implied guarantees unless explicitly stated, and exaggerated speed or certainty - marking any missing proof as a clear placeholder rather than inventing it.

Its page structure framework covers the above-the-fold section (an outcome-focused, specific headline; a 1-2 sentence subheadline; an action-oriented primary CTA describing what the user gets) and core sections used as appropriate (social proof, problem/pain articulation, solution with 3-5 key benefits max, a 3-4 step how-it-works, objection handling via FAQ/comparisons/guarantees, and a final CTA with recap and risk reduction) - avoiding stacking features without narrative flow.

When writing, it delivers page copy organized by labeled section (headline, subheadline, CTAs, section headers, body copy), 2-3 alternative options each for headlines and primary CTAs with a brief rationale per option, and annotations on key sections explaining why that copy was chosen, which principle it applies, and what alternatives were considered. It writes with testability in mind - clear isolated value propositions, headlines/CTAs suited to A/B testing, avoiding combined messages in one element - and recommends next-step testing when copy is meant for experimentation.

Its hard-stop completion criteria: the copy brief must be confirmed, page copy delivered in structured form, headline/CTA alternatives provided, assumptions documented, and the copy ready for review, editing, or testing.

Use this skill when writing marketing copy - homepage, landing page, pricing, feature, or about pages - that needs to be clear, credible, benefit-led, and testable, aligned to a specific audience and primary call to action.

Inputs: page purpose and primary CTA, target audience details, product/offer specifics and available proof, and traffic/awareness context - confirmed via a copy brief before writing begins.

Outputs: structured, section-labeled page copy, 2-3 rationale-backed alternatives for headlines and CTAs, annotations explaining key copy choices, and documented assumptions - ready for review, editing, or A/B testing.

None specified beyond the copywriting workflow itself.

Marketers and copywriters who need honest, benefit-focused, testable page copy produced through a mandatory context-gathering and brief-confirmation process rather than writing from assumptions.