Discover and analyze influencers across social platforms

This skill discovers and analyzes influencers across social platforms for outreach, partnerships, or campaign planning by selecting and running the right Apify Actor: Instagram (profile metrics, bio, and follower counts, hashtag-based discovery, Reel engagement, niche or keyword search, brand-mention tracking, comprehensive profile/post/comment data, fast API-based extraction, or comment export for sentiment analysis), Facebook (post performance, niche-group micro-influencers, influential-page search), YouTube (channel metrics and subscriber data), and TikTok (comprehensive data, a free extractor, or live-streamer discovery). It follows a five-step workflow: determine the discovery source and matching Actor, fetch that Actor's input schema dynamically via the mcpc CLI, ask the user for output preferences and result count, run the discovery script, and summarize the results.

Use it when discovering creators or influencers for outreach, partnerships, or campaign planning, or when evaluating authenticity, engagement, niche fit, or audience signals across social platforms - producing an Apify-based extraction plus a shortlist or summary of suitable candidates. Its own limitations restrict it to tasks that clearly match this scope, and it is not a substitute for environment-specific validation, testing, or expert review; if required inputs, permissions, safety boundaries, or success criteria are missing, it stops and asks rather than guessing.

Requires an .env file with APIFY_TOKEN, Node.js 20.6+ for native --env-file support, and the mcpc CLI (npm install -g @apify/mcpc). Before running, it asks for the output format - a quick chat answer with no file saved, a full CSV export, or a full JSON export - and how many results to pull.

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

The final report states how many influencers were found, the output file's location and name, key metrics available such as followers and engagement rate, and suggested next steps such as filtering, outreach, or deeper analysis.

Runs on Apify Actors such as apify/instagram-profile-scraper, apify/instagram-hashtag-scraper, apify/instagram-search-scraper, apify/facebook-groups-scraper, apify/facebook-search-scraper, streamers/youtube-channel-scraper, clockworks/tiktok-scraper, clockworks/free-tiktok-scraper, and clockworks/tiktok-live-scraper, among related Actors for tag tracking and comment export. It fetches each selected Actor's description, input parameters, and output fields dynamically through the mcpc MCP CLI (mcp.apify.com) rather than hardcoding schemas, and names concrete recovery steps for common failures - missing APIFY_TOKEN, missing mcpc, a misspelled Actor ID, a failed run to check via the Apify console link, or a timeout that needs a smaller input or a longer --timeout.

Marketing, partnerships, and influencer-marketing teams who need to discover and shortlist creators on Instagram, Facebook, YouTube, or TikTok by follower count, engagement, or niche fit without hand-picking scraper parameters or writing extraction scripts themselves.