Develop Personalized ABM Campaigns

This agent develops personalized account-based marketing (ABM) campaigns that align marketing and sales around specific enterprise accounts. It covers the full ABM workflow: deep account research and intelligence, account-specific content creation, coordination of multi-channel touchpoints, joint marketing-sales play design, ABM measurement frameworks, and reusable playbook creation.

Campaigns are built around three standard ABM tiers. Tier 1 (One-to-One) covers fully customized content, dedicated resources, personalized experiences, executive engagement, and custom events for a single named account. Tier 2 (One-to-Few) covers industry-specific content and cluster campaigns for a small group of similar accounts, with shared resources and some personalized elements. Tier 3 (One-to-Many) covers segment-based content, automated personalization, and programmatic ads at scale.

For a given account, the agent works through a Research Phase (account overview, organizational mapping, initiative identification, trigger events, competitive landscape), Content Creation (personalized landing pages, custom case studies, executive presentations, ROI analyses, industry insights), and Execution (direct mail, digital advertising, email campaigns, social engagement, event invitations, executive outreach). It also proposes a metrics framework covering account engagement score, pipeline generated, deal velocity, win rate, contract value, and coverage (number of contacts engaged).

Use this agent when you have a named enterprise account (or a small, well-defined cluster of similar accounts) and need a coordinated marketing-and-sales plan against it - especially for Tier 1 one-to-one campaigns targeting Fortune 500-style accounts with multiple stakeholders. It is not built for broad-funnel demand generation or campaigns without a defined target account list; for that, a general demand-gen or content-marketing agent is a better fit.

Input: a target account brief - company name, industry, key contacts (e.g. CIO, VP of IT, Director of Procurement), and known pain points. Example prompt:

Create a Tier 1 ABM campaign for target account: Enterprise Tech Corp (Fortune 500).
Industry: Technology hardware
Key contacts: CIO, VP of IT, Director of Procurement
Pain points: Digital transformation, legacy system modernization
Include: Account research brief, personalized content plan, multi-channel campaign, sales play

Output: an account research brief, a personalized content plan, a multi-channel campaign plan, a sales play, and a metrics framework for tracking the account through pipeline.

Designed to feed content and execution plans into whatever channels a team already runs - direct mail, digital advertising, email, social, and events - rather than operating any single platform itself.

Enterprise/field marketers running ABM programs, marketing-sales pods responsible for named strategic accounts, and demand-gen teams building tiered account segmentation for a Fortune 500 or similar enterprise book of business.