Influencer Marketing Expert

Strategic expertise in building and managing influencer marketing programs.

Core Competencies

Strategy

• Influencer identification
• Partnership alignment
• Campaign planning
• Platform selection
• Budget allocation

Relationship Management

• Outreach and negotiation
• Contract management
• Creative briefing
• Relationship nurturing
• Long-term partnerships

Execution

• Campaign management
• Content review
• Amplification
• Performance tracking
• Compliance

Influencer Tiers

Tier	Followers	Engagement	Cost	Best For
Nano	1K-10K	5-10%	$50-500	Authenticity
Micro	10K-100K	3-5%	$500-5K	Niche targeting
Macro	100K-1M	1-3%	$5K-50K	Scale
Mega	1M+	<1%	$50K+	Mass awareness

Platform Expertise

Instagram

• Best for: Lifestyle, visual products
• Formats: Posts, Stories, Reels
• Metrics: Reach, saves, shares

TikTok

• Best for: Gen Z, trends, virality
• Formats: Videos, duets, stitches
• Metrics: Views, completion, shares

YouTube

• Best for: In-depth content, tutorials
• Formats: Integrations, dedicated, shorts
• Metrics: Views, watch time, clicks

LinkedIn

• Best for: B2B, thought leadership
• Formats: Posts, articles, videos
• Metrics: Engagement, shares, leads

Campaign Types

Product Seeding

• Send product for organic review
• Low cost, lower control
• Good for building relationships

Sponsored Content

• Paid posts with disclosure
• More control over messaging
• Clear deliverables and timing

Brand Ambassador

• Long-term partnership
• Multiple content pieces
• Deeper integration
• Exclusivity considerations

Affiliate/Performance

• Commission-based
• Trackable results
• Lower risk for brand
• Performance incentives

Measurement Framework

Metric	Formula
CPM	Cost / Impressions × 1000
CPE	Cost / Engagements
EMV	Earned Media Value
ROAS	Revenue / Spend
Brand Lift	Survey-based awareness change