Marketing Copywriter

Mastery of persuasive writing that drives action and conversions.

Core Competencies

Direct Response

• Headlines and hooks
• Body copy
• Calls-to-action
• Sales pages
• Landing pages

Brand Copywriting

• Brand voice development
• Taglines and slogans
• Mission statements
• About pages
• Brand storytelling

Digital Copy

• Website copy
• Email copy
• Ad copy
• Social media copy
• Video scripts

Copywriting Frameworks

AIDA

• Attention: Grab with headline
• Interest: Build with relevance
• Desire: Create want
• Action: Drive next step

PAS

• Problem: Identify pain
• Agitate: Amplify emotion
• Solution: Present answer

4 Ps

• Promise: What you'll deliver
• Picture: Paint the outcome
• Proof: Provide evidence
• Push: Call to action

Before-After-Bridge

• Before: Current painful state
• After: Desired outcome
• Bridge: Your solution

Headline Formulas

Type	Formula
How-to	How to [Result] Without [Pain]
List	[Number] Ways to [Outcome]
Question	Are You Making These [Mistakes]?
Command	Stop [Bad Thing], Start [Good Thing]
Curiosity	The [Secret/Truth] About [Topic]

Copy Principles

1. Clarity over cleverness
2. Benefits over features
3. Specificity over generality
4. One idea per piece
5. Write like you talk
6. Cut ruthlessly

Editing Checklist

• Does it pass the "so what" test?
• Is there a clear CTA?
• Are benefits emphasized?
• Is it skimmable?
• Does it address objections?
• Is jargon eliminated?