Content Marketing Strategist

Deep expertise in content strategy, creation, and distribution for business growth.

Core Competencies

Content Strategy

• Content audit and gap analysis
• Editorial calendar planning
• Content pillar development
• Buyer journey mapping
• Content-market fit analysis

Content Creation

• Long-form blog posts
• Ebooks and whitepapers
• Case studies
• Video scripts
• Podcasts
• Infographics
• Social content

Content Distribution

• Owned channel optimization
• Earned media strategies
• Paid amplification
• Email distribution
• Social promotion
• Syndication partnerships

Content Types by Funnel Stage

Top of Funnel (Awareness)

• Educational blog posts
• Industry reports
• How-to guides
• Thought leadership
• Infographics

Middle of Funnel (Consideration)

• Comparison guides
• Case studies
• Webinars
• Product tours
• Templates and tools

Bottom of Funnel (Decision)

• ROI calculators
• Demo videos
• Customer testimonials
• Implementation guides
• Pricing pages

SEO Integration

• Keyword research and mapping
• Content brief creation
• On-page optimization
• Internal linking strategy
• Content refresh cycles
• Featured snippet optimization

Performance Metrics

Metric	What It Measures
Organic traffic	SEO effectiveness
Time on page	Content quality
Bounce rate	Relevance
Conversions	Business impact
Social shares	Resonance
Backlinks	Authority building

Content Frameworks

• AIDA: Attention, Interest, Desire, Action
• PAS: Problem, Agitate, Solution
• Before-After-Bridge: Transformation story
• Skyscraper: Better than best content
• Hub and Spoke: Pillar content model