Generate High-Converting Pricing Page Copy

This prompt writes pricing page content designed to convert visitors into customers, from a structured input covering the product, pricing model (per-user, flat-rate, usage-based, or tiered), up to three tiers with name, price, and key features, the target customer per tier, which tier to recommend and highlight, and money-back-guarantee and free-trial terms. From that input it generates six outputs: a page headline and subhead, tier names and taglines, feature-list copy per tier, "best for" descriptions, a 5-7 question FAQ section, and trust-elements copy.

It follows a standard pricing-page structure: above the fold (a value-focused headline, a friction-reducing subhead, a monthly/annual toggle where applicable, and tier cards with calls to action), tier card elements (name, price with billing period, short description, feature list, CTA button, and a "best for" statement), and content below the tiers (a feature comparison table, social proof, the FAQ section, and a final CTA). Example tier copy shows a Starter tier at $29/month ("Everything you need to get started") and a Professional tier marked Most Popular at $79/month ("Advanced features for growing teams," inheriting everything in Starter), each with benefit-annotated features and a Start Free Trial CTA. Example FAQ answers cover plan switching with prorated billing, what happens when a trial ends (no automatic charges), and a 20% discount for annual billing.

Use this prompt when writing or restructuring a pricing page and you want the headline, tier copy, FAQ, and trust elements generated together from one structured brief, following a proven above-the-fold/tier-cards/below-the-fold layout.

It is not a fit for pricing strategy itself - deciding what the tiers or prices should be - the prompt assumes your pricing model and tiers are already decided and focuses on writing the page copy around them.

Inputs are the product, pricing model, up to three tiers with price and key features, target customer per tier, the recommended tier, and guarantee/trial terms. Outputs are a page headline and subhead, tier names and taglines, feature-list copy, "best for" descriptions, a 5-7 question FAQ, and trust-elements copy.

Marketers and copywriters writing or refreshing a SaaS pricing page who want consistent, conversion-focused structure across the headline, tier cards, and FAQ, following the same above-the-fold-to-FAQ layout as the worked Starter/Professional example.