Pricing Page Copy

Write pricing page content that converts visitors into customers.

Prompt Template

Create pricing page copy for:

**Product:** [What you sell]
**Pricing Model:** [Per user/Flat rate/Usage-based/Tiered]
**Tiers:**
- Tier 1: [Name, price, key features]
- Tier 2: [Name, price, key features]
- Tier 3: [Name, price, key features]

**Target Customers:** [Who each tier serves]
**Recommended Tier:** [Which to highlight]
**Money-Back Guarantee:** [Yes/No, duration]
**Free Trial:** [Yes/No, duration]

Generate:
1. Page headline and subhead
2. Tier names and taglines
3. Feature list copy for each tier
4. "Best for" descriptions
5. FAQ section (5-7 questions)
6. Trust elements copy

Pricing Page Structure

Above the Fold

• Clear headline (value-focused)
• Brief subhead (reduce friction)
• Toggle (monthly/annual if applicable)
• Tier cards with CTAs

Tier Card Elements

• Tier name
• Price (with billing period)
• Short description
• Feature list
• CTA button
• "Best for" statement

Below Tiers

• Feature comparison table
• Social proof
• FAQ section
• Final CTA

Example Tier Copy

Starter - $29/month
"Everything you need to get started"

Best for: Small teams just beginning their [journey]

• Feature 1 (with benefit)
• Feature 2 (with benefit)
• Feature 3 (with benefit)

[Start Free Trial]

Professional - $79/month (Most Popular)
"Advanced features for growing teams"

Best for: Teams ready to scale their [process]

• Everything in Starter, plus:
• Feature 1 (with benefit)
• Feature 2 (with benefit)

[Start Free Trial]

FAQ Examples

Q: Can I switch plans later?
A: Absolutely. Upgrade or downgrade anytime. We'll prorate the difference.

Q: What happens when my trial ends?
A: You'll be prompted to choose a plan. No automatic charges.

Q: Is there a discount for annual billing?
A: Yes—save 20% when you pay annually.