Feature Announcement Copy

Write feature announcements that excite users and drive adoption.

Prompt Template

Create feature announcement content for:

**Feature:**
- Name: [Feature name]
- Description: [What it does]
- User Benefit: [Why it matters]
- Availability: [All users/Plan tier/Beta]

**Context:**
- Customer Request: [Was this requested?]
- Problem Solved: [What pain point]
- Use Cases: [How customers will use it]
- Release Type: [Major/Minor/Update]

Generate:
1. Email announcement
2. In-app notification (short)
3. Blog post outline
4. Social media posts (Twitter, LinkedIn)
5. Product changelog entry
6. Help doc introduction

Announcement Frameworks

AIDA Structure

• Attention: What's new
• Interest: Why it matters to them
• Desire: Specific benefits/use cases
• Action: How to try it

Problem-Solution-Result

• "You asked for better [X]"
• "Today we're launching [Feature]"
• "Now you can [outcome]"

Email Announcement Template

Subject: "New: [Feature] is here"

"Hi [Name],

[Feature Name] is now available.

You told us you wanted a better way to [pain point]. We listened.

What's New:
[Feature] helps you [key benefit] by [how it works].

What You Can Do:
• [Use case 1]
• [Use case 2]
• [Use case 3]

Getting Started:
[Link to feature / Help doc]

Have questions? Reply to this email or check out our [help center link].

Happy [using it]!
[Team]"

Social Media Templates

Twitter:
"🎉 New feature alert!

[Feature Name] is here.

Now you can [key benefit] without [previous pain].

Try it now → [link]"

LinkedIn:
"Excited to announce [Feature Name]—the [Product] feature our customers have been asking for.

Here's what it does:
✓ [Benefit 1]
✓ [Benefit 2]
✓ [Benefit 3]

[How it helps + specific use case]

Available now to [all users / tier]. Link in comments."

Changelog Entry

[Date] - [Feature Name]

Added: [Feature] - [One-line description]

Now you can [capability]. [Brief elaboration on use case].

[Link to docs]